How To Quickly Move People Through
Your Magic Slot Machine™ and
Create NEW Customers
Question from an AMF Subscriber:
“What’s the fastest way to attract prospects and move them from tire kickers to distributors or customers?”
I’m glad someone asked this question, because I realize that we live in an “instant gratification” world and some of you may start “missing the forest for the trees” as you start building their “pipeline”.
The short answer is that since we are trying to build a business of relationships (a people business), that really can’t be rushed beyond the need of the prospect on your list.
Note that the question above came from a network marketer, but this lesson applies to ALL industries, including real-estate, insurance, sales, law, medical, martial arts, etc.
When you look at what most people do in these industries, you start to realize that they try to operate a lot like speed-dating — serially working through leads and moving from one prospect to the other without bothering to try to retain or build a relationship. And much like speed dating, you may have to run through ALOT of people to find your new customer, client or distributor (date).
The Value of Duplication
Now this might produce some results if you are a skilled sales person, but this is NOT at all duplicatable and will eventually lead to your burn-out.
One of the reasons why I love network marketing and direct sales so much is because it’s inherently intended to be a business based on leverage by building an organization. But you’ll never be able to grow a large organization if you can’t duplicate your efforts.
Salesmanship is NOT duplicatable. But just about everyone has the ability to make new friends — especially if your marketing is responsible for the introductions.
If you are smart, you should figure out if there is a way for you to duplicate your business through others to create leverage, regardless of the industry. I know real-estate has made strides in implementing level based commission structures to encourage “win-win” collaboration among agents.
The Leverage is in the List
And the current project Raymond and I have going with Hwa Rang Do® is to duplicate the West Coast Hwa Rang Do® Headquarter’s marketing methods across the globe to bring more visibility and brand Hwa Rang Do® as the PREMIER martial art in the world. Period. But we are doing it one prospect at a time, using the internet and various forms of leverage.
The first form of leverage you should start working on are relationships — meaning start building your list.
The Attraction Marketing Formula™ is designed to show you exactly how to create an automated system which will eventually build you a list of hundreds, thousands or even millions of subscribers for you to stay in constant communication with and give them as much time as they need to get to know you.
Will some people want your services immediately? Absolutely. Especially if they have a bad back and are looking for a chiropractor.
Will some people stick around and methodically scrutinize your knowledge, background and integrity? Yes. Gotta love the analytical types.
Will some people join you or become a customer after a few days? Sure. They just need enough information to make a decision. They decide when that is.
Will some people remain on your list, but never take action. YES! I love not having to deal with tire-kickers.
Will some people unsubscriber? You bet! Good riddance.
Their actions will depend very much on many variables, which is why you want to have a list and a means to communicate with that list often so you have an opportunity to have all the prospect’s requirements and variables satisfied.
For example, if you are working on building your list and adding value to that prospect, pretty soon you will hit the 1,000 subscriber mark. Now imagine if your conversion rate from prospect to customer was 1%.
If you were serially working through leads (like most people), going through 980 people to find 10 customers… that would be a nightmare. Sure that might be enough to run a profitable business, but it will destroy your life. It would also mean you need to work on your sales skills.
But if you were converting 1% of the 1,000 subscribers per month and constantly replenishing the list with new prospects, 10 customers per month on a virtually automatic basis is a dream come true. Your main role would be to answer the phone and be a friendly voice to the person that calls.
However, this may take some time initially since everyone starts their list at ZERO and a 1% conversion of ZERO is ZERO.
Case Study: Traditional Martial Art, Strict and Tough Master, Complex Techniques and One Hell of a Work-Out!
A great real-life example of this was the work Raymond and I started working on for Master Lee at the beginning of this year. We launched the Hwa Rang Do® Bootcamp newsletter back in February and waited…. and waited…. and waited….
We were getting lots subscribers via traffic from Google AdWords, YouTube and word-of-mouth referrals but no one was walking through the door. I believe in the 1st couple of months one guy called and expressed interest in trying a class.
Raymond and I were starting to get discouraged, but Master Lee having been in business for a while knew something was brewing under the surface.
This past month, the West Coast Hwa Rang Do® Headquarters had ‘buddy-week’ — a special week where the school opens to the public for friends, family and strangers to come try a class. An announcement was sent out to the subscriber list and the students were encouraged to invite people, using the bootcamp newsletters and online videos to help describe this rich and complex art.
Over the course of 3 days, 37 new people walked through dojang doors and took a beginner’s class led by Chief Master Taejoon Lee. The dojang was tearing at the seems with huge beginner’s classes. At least 8 of those people became students, with more planning on signing up in the near future. (They go back in the pipeline to continue the relationship if they don’t sign-up.)
What happened that week, which didn’t happen back in February?
Our marketing had hit critical mass. There were finally enough people on the list, and students were excited about showcasing the FREE online instructional content and videos to their friends, which made this ‘buddy week’ the most successful in the 13 years Master Lee has owned his business.
Also, I just noticed recently that one of the 27 Hwa Rang Do® videos we had put up on YouTube just went over the 40,000 views mark. That’s 40,000 more people who now know about Hwa Rang Do®, whom didn’t know about it prior to February from just one FREE online video posting.
Our videos are being circulated all over the web and the viral spread has begun. Let them come to us. That’s what Attraction Marketing is all about.
We had proven that the list building techniques we had learned in network marketing could be applied anywhere! Even with a virtually unknown traditional martial art with a 1,800 year history.
So if you find yourself ever telling yourself that these methods aren’t for you, remember the wise words of Henry Ford:
“Whether you think you can or your can’t, you’re probably right.”
Helping You Google™ New Customers,
Hwa Rang Do Ferny
P.S. To skip ahead and get the most comprehensive course on online marketing for small & home-based business owners, grab your copy of the Attraction Marketing Formula™!
Questions or Concerns? You may reach my office (cell-phone) at 866-834-3625 voice/fax.